Kaplan Test Prep and Admissions' London Centre would like to recruit a bright, dynamic marketer to market its courses and services and help grow its business.
Product responsibilities include test preparation courses and tutoring services for the Graduate Management Admission Test (GMAT), Graduate Record Examination (GRE) and Law School Admission Test (LSAT), and our MBA admissions consulting services.
This is a great opportunity to work for a market leader, have the chance to make a significant impact on the marketing and sales of a product range, and be given real responsibility within a team environment.
Kaplan Test Prep and Admissions is the leading provider of preparation courses for US and UK university admissions tests. We are a for-profit education company. See www.kaptest.co.uk and www.kaptesteurope.com for more information.
Responsibilities of the Marketing Manager include:
- Develop the marketing strategy and plan in collaboration with the Head of Marketing
- Marketing activities in the following areas:
- web site copy and content
- email marketing campaigns
- social media content
- marketing events and seminars, both online and offline
- collateral
- launching product and pricing changes
- competitor monitoring
- Achieving goals for lead generation, revenue and other metrics.
Requirements for the position:
- Bachelor's degree.
- 2 years+ marketing work experience.
- Experience of working in a target-orientated environment.
- Strong organizational skills with the flexibility to handle multiple tasks.
- Excellent project and planning skills.
- Good comfort-level with online technology
- Good presentation and strong interpersonal skills.
- Strong teamwork skills.
- Ability to thrive in a fast-paced environment.
How to apply: Please submit a CV and covering letter to Louise Cook, EMEA Area Director, louise.cook@kaplan.com, explaining why you are interested and why you think you are suitable for the position.
Salary range: £27,000 - £30,000, plus bonus plan.
Application deadline: 5th February 2012